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01 · Real client

WineDo

Automated social media engine for premium spirits — Veinivein OÜ, Tallinn. Eight parallel content streams, every post reviewed by a senior editor.

Visit winedo.ee →↗
Year
2026
Duration
Ongoing
Investment
From €890/mo
Discipline
automation · Social · Content
Built by 8 production tracksPremium spirits · D2C e-commerce · 2026

Outcome

1.2k+

social-driven inquiries per quarter, across three channels

─ 01 · Challenge

The challenge.

WineDo curates 300+ premium spirits across 50+ global brands, delivered Estonia-wide in one to three days. The product is excellent. But premium D2C alcohol can't run open paid acquisition due to platform restrictions, and the audience — gift-buyers and connoisseurs — lives in pockets across Instagram, Facebook, and Russian-speaking communities in Estonia. They needed consistent social presence in three languages without the cost of an in-house content team — a quiet, compounding inbound engine, not flash-in-the-pan ad spend.

─ 02 · Work

The work.

We run the social engine; we did not build winedo.ee — the storefront belongs to the client. The pipeline splits into eight tracks: topic research pulls weekly trends in spirits and cocktails across the ET / EN / RU markets, three copywriting tracks (one per language) draft posts in the brand voice, a visual curation track keeps the feed consistent, and an engagement monitor triages inbound messages.

─ 03 · Outcome

The outcome.

Steady inbound: 1,200+ qualified inquiries per quarter across the three social channels, with strong conversion on gift-occasion content. Followers compound month-on-month. Content cadence holds at 90+ posts per quarter, sustained over twelve months. The founder reports the content engine pays for itself within the first 60 days each quarter — every additional inquiry is profit.

Process · 4 phases

  1. 01

    Audit

    Week 1

    Reviewed existing channels, audience, and content history. Defined the three content pillars and four gift-occasion campaigns per year. Mapped the production tracks against the editorial workload.

  2. 02

    Voice + calendar

    Week 2

    Built brand voice docs in three languages, tuned for each language track. Ninety-day editorial calendar tied to Estonian retail cycles. Approved by the founder.

  3. 03

    Production cadence

    Ongoing

    Topic research → copywriting tracks (EN / RU / ET) → brand-visual curator → senior editor review → scheduler. 30+ posts per channel per quarter. Every post passes through human review before it goes live.

  4. 04

    DM funnel + monitoring

    Ongoing

    An engagement monitor triages inbound DMs and routes high-value gift-basket conversations to the founder. Templated answers handle FAQs. Monthly leak-fix on the funnel; editor sign-off on tone drift.

What shipped

3

channels in ET / EN / RU, ongoing retainer

  • 011.2k+ social-driven inquiries per quarter, sustained 12 months
  • 023 social channels in 3 languages (ET / EN / RU)
  • 0390+ posts produced per quarter — eight tracks, one senior editor
  • 04Content engine pays back inside 60 days

“We don't run flash sales. We run a brand. The team built a content engine that brings people who already want what we sell.”

Founder · Veinivein OÜ · winedo.ee

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