01
The agency model is broken.
The average mid-market agency engagement runs €40,000 and four months. Roughly thirty percent of what they deliver gets reworked after the first client review. The rest sits in a deck nobody reads.
The maths is straightforward. You're paying for a layer of account managers who translate between you and the people doing the work, a layer of senior creatives who attend kickoffs and disappear, and a junior bench that absorbs the rest of the budget. Calendar time exists to justify headcount, not to make the work better.
This is not a moral failing. It's the unit economics of selling humans by the hour.