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05 · Client project

Client project — Fruit Lab OÜ, Tallinn

FruitLab

Direct-import produce site for Fruit Lab OÜ, Tallinn — pre-order runs from Spain and Poland, WhatsApp checkout, three languages.

Visit fruitlab.ee →↗
Year
2026
Duration
5 months
Discipline
Web · Social · E-commerce
FruitLab — fruitlab.ee
fruitlab.ee

Outcome

1,042

Instagram followers on @fruitlabtallinn — from six posts (verified 10 Aug 2026)

─ 01 · Challenge

The challenge.

Fruit Lab OÜ imports fruit and vegetables directly from Spain and Poland to Estonia on a run model: customers pre-order, a truck makes the trip, and pickup happens within one to two days, with the cold chain held at +2…+6°C. That model doesn't fit a standard shop template — the site had to explain how runs work, take orders without heavy payment infrastructure, and serve two audiences at once: households and B2B (HoReCa and offices). In three languages.

─ 02 · Work

The work.

We built the site on Next.js and Vercel — 40 commits, March to July 2026. The B2C side is a 20-product catalog with cart and wishlist, with orders routed through WhatsApp via five wa.me touchpoints, plus weekly fruit boxes at €19.90, €29.90, and €44.90. The B2B section targets HoReCa and offices with a calculator priced by employee count. The site ships in ET / EN / RU with a 27-URL sitemap, robots rules covering AI crawlers, and schema.org markup across LocalBusiness, Product, Offer, FAQPage, BreadcrumbList, and SearchAction. GA4 and Meta Pixel run behind cookie consent. We also run the Instagram, @fruitlabtallinn.

─ 03 · Outcome

The outcome.

The site is live at fruitlab.ee in three languages, with the run model, boxes, and B2B calculator all in production. On social, @fruitlabtallinn reached 1,042 followers from just six posts — a number we verified against the profile's own meta tag on 10 August 2026. No other audience figures claimed.

Process · 4 phases

  1. 01

    Discovery

    Mar 2026

    Translated the run model into an information architecture: pre-order flow, pickup logic, cold-chain messaging, and the split between B2C catalog and B2B (HoReCa / offices).

  2. 02

    Build

    Mar–May 2026

    Next.js on Vercel. 20-product catalog with cart and wishlist, WhatsApp ordering via five wa.me touchpoints, weekly boxes at €19.90 / €29.90 / €44.90, and a B2B calculator priced by headcount.

  3. 03

    Ship

    Jun–Jul 2026

    Three languages (ET / EN / RU), 27-URL sitemap, robots rules for AI crawlers, schema.org across six types, GA4 and Meta Pixel behind cookie consent. 40 commits total.

  4. 04

    Social

    Ongoing

    Instagram @fruitlabtallinn run alongside the site: 1,042 followers on six posts, verified against the profile meta tag on 10 August 2026.

What shipped

3

storefront languages (ET / EN / RU)

  • 0120-product catalog with cart and wishlist; orders route through WhatsApp (5 wa.me touchpoints)
  • 02Weekly fruit boxes at €19.90 / €29.90 / €44.90; B2B calculator by employee count for HoReCa and offices
  • 033 languages (ET / EN / RU), 27-URL sitemap, robots rules for AI crawlers
  • 04schema.org markup: LocalBusiness, Product, Offer, FAQPage, BreadcrumbList, SearchAction
  • 05GA4 and Meta Pixel running behind cookie consent
  • 06Instagram @fruitlabtallinn: 1,042 followers from six posts (verified 10 Aug 2026)

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