03 · Sales Outbound Stack
Clay + Smartlead + custom sequences. Live in 14 days
Outbound that earns a reply. ICP, enrichment, personalised sequences, reply triage — wired up in 14 days and run monthly. EU-compliant by default.
What you get
Specific. Owned by you. No vendor lock-in.
01
ICP definition with Clay enrichment workflow (firmographic + tech stack + buying signals)
02
Smartlead infrastructure (3 domains, 9 inboxes, warm-up complete)
03
4 sequence variants in your voice (machine-drafted, human-edited)
04
Reply triage automation (auto-classifier sorts hot/cold/unsubscribe)
05
EU-compliant B2B outbound only. Legitimate interest basis (GDPR Art. 6.1.f) with single-click opt-out. Not available in DE/AT/IT due to stricter local rules.
Process
How we deliver. Day by day.
01
ICP + Clay setup
Day 1-4
Define ICP with you. Build Clay enrichment table (1,000+ verified leads). Filter by buying signals (hiring, funding, tech stack changes).
02
Sequence + voice
Day 5-9
4 sequence variants. Each personalised on the lead's recent activity. Human-edited for voice and accuracy.
03
Smartlead infrastructure
Day 10-12
3 sending domains, 9 inboxes, full warm-up. SPF/DKIM/DMARC. Tested deliverability.
04
Launch + ongoing
Day 13-14+
200 emails/day across 3 domains. Automated reply triage. Weekly Loom report. €890/mo for managed sequences, list refresh, A/B optimisation.
Real delivery
B2B SaaS, 4-person team, no SDR budget.
€600 ACV product, no SDR could be justified. We built ICP in Clay (Estonian + Nordic SMBs, 10-50 employees, specific tech stack). We wrote 4 sequence variants in their voice. Smartlead at 200/day.
€2,990 setup + €890/mo managed — against €3,000+/mo for a single SDR before tools. Live in 14 days: 200 personalised emails a day across warmed domains, and every reply lands in the weekly Loom.
- Setup
- €1,890
- Ongoing
- €890/mo
All automation services
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- 02An auto-responder trained on your docs. Live in 14 daysChat widget and email auto-responder trained on your products, FAQs and shipping rules. Handles 60–80% of repetitive tickets in under 30 seconds — and hands the rest to a human before the customer notices.10–14 days→
- 04Topic → SEO → draft → human edit → publishA weekly content cadence that ranks. Automation handles the volume, a senior editor holds the standard, 4–6 finished articles land in your CMS each month.7 days setup→
- 055-day deep competitive teardownFive days of deep research, synthesised by a senior operator. Every claim manually verified. Delivered as a 30-page strategic memo you can hand to a board.5 days→
- 06n8n workflow built on your stack. Your data. Your controlOne workflow, scoped on a stopwatch and shipped to your stack. Invoice processing, lead routing, CRM sync, reporting workflows. From €990. You own the keys.5–15 days→
- 07An AI assistant on your site that knows your business. Live in 10–21 daysA chat assistant on your website, trained on your pages, documents and price list. It answers visitors' questions about your products and services, collects contacts and enquiries, and hands anything it shouldn't answer to a human — in every language your customers write.10–21 days→