03 · Sales Outbound Stack
Clay + Smartlead + custom sequences. Live in 14 days
Outbound that earns a reply. ICP, enrichment, personalised sequences, reply triage — wired up in 14 days and run monthly. EU-compliant by default.
What you get
Specific. Owned by you. No vendor lock-in.
01
ICP definition with Clay enrichment workflow (firmographic + tech stack + buying signals)
02
Smartlead infrastructure (3 domains, 9 inboxes, warm-up complete)
03
4 sequence variants in your voice (machine-drafted, human-edited)
04
Reply triage automation (auto-classifier sorts hot/cold/unsubscribe)
05
EU-compliant B2B outbound only. Legitimate interest basis (GDPR Art. 6.1.f) with single-click opt-out. Not available in DE/AT/IT due to stricter local rules.
Process
How we deliver. Day by day.
01
ICP + Clay setup
Day 1-4
Define ICP with you. Build Clay enrichment table (1,000+ verified leads). Filter by buying signals (hiring, funding, tech stack changes).
02
Sequence + voice
Day 5-9
4 sequence variants. Each personalised on the lead's recent activity. Human-edited for voice and accuracy.
03
Smartlead infrastructure
Day 10-12
3 sending domains, 9 inboxes, full warm-up. SPF/DKIM/DMARC. Tested deliverability.
04
Launch + ongoing
Day 13-14+
200 emails/day across 3 domains. Automated reply triage. Weekly Loom report. €890/mo for managed sequences, list refresh, A/B optimization.
Real delivery
B2B SaaS, 4-person team, no SDR budget.
€600 ACV product, no SDR could be justified. We built ICP in Clay (Estonian + Nordic SMBs, 10-50 employees, specific tech stack). We wrote 4 sequence variants in their voice. Smartlead at 200/day.
Month 1: 14 booked calls, 3 closed deals (€1,800 MRR). €2,990 setup + €890/mo managed.
- Setup
- €2,990
- Ongoing
- €890/mo
All automation services
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- 02A auto-responder trained on your docs. Live in 14 daysChat widget and email auto-responder trained on your products, FAQs and shipping rules. Handles 60–80% of repetitive tickets in under 30 seconds — and hands the rest to a human before the customer notices.10–14 days→
- 04Topic → SEO → draft → human edit → publishA weekly content cadence that ranks. automation handles the volume, a senior editor holds the standard, 4–6 finished articles land in your CMS each month.7 days setup→
- 055-day deep competitive teardownFive days of deep research, synthesised by a senior operator. Every claim manually verified. Delivered as a 30-page strategic memo you can hand to a board.5 days→
- 06n8n workflow built on your stack. Your data. Your controlOne workflow, scoped on a stopwatch and shipped to your stack. Invoice processing, lead routing, CRM sync, reporting workflows. From €990. You own the keys.5–15 days→