Search: your site and your company in Google
Monthly work to make you findable in Google — by your company name, by your services, and by the questions people ask before buying.
Price
from€890/ mo
Who it is for
Who this package is for
- You have a site but no enquiries — the only visitors are the ones you sent the link to yourself
- People find you by your company name but not by the service you provide
- Competitors rank above you and it is not clear why — their site is no better than yours
- You pay for advertising, each client is getting more expensive, and you want a channel that does not switch off with the budget
- You work in several markets and need each language version to be found in its own country
- You have tried search work before, received reports full of charts and never understood what you were paying for
This is not for you if
- You need results within a month — advertising is the honest answer
- You want to try it for one or two months: under three months there is no point, and we will not take the work on
- The site is technically unusable and you are not prepared to fix it
What is included
What is included — two lines of work
A. Work on the site itself — so that Google can read and understand it
- Technical audit and fixes: speed, indexing, broken links, duplicates, redirects, mobile suitability
- Site structure — so that an important page is not hidden four clicks from the home page
- Internal links between pages
- Title and description written by hand for a specific search term
- Schema.org markup: organisation, services, questions and answers, reviews, products
- Images: compression, text descriptions, meaningful file names
- Multiple languages: hreflang markup and a check that the Finnish version really is shown in Finland
- A monthly review of Search Console — by hand, not from an automatic report
B. Promoting the company — so that people who do not know you can find you
- Collecting and analysing search terms in each language: data on volume and competition, not guesswork
- Sorting search terms by intent — what is this, which one is best, where to buy; each one gets its own type of page
- A separate page for every significant service and city, rather than one general services section
- Two to four articles a month on the topics people search before buying; written and edited by people
- Google Business Profile: completing it, categories, photographs, replies to reviews, posts
- Local directories: the same spelling of your name, address and phone number in every source
- Mentions: industry directories, partners, local press — without buying links, which Google penalises
- A review of what your competitors are doing
- A working process for collecting Google reviews
In every plan
- A monthly 2–3 page report in plain language
- A live report in your browser: positions, traffic, enquiries — available around the clock
- A 30–45 minute call every month
- Unlimited correspondence
How we work
How the work runs
Audit, days 1–3
What we do
A technical review of the site: more than 120 checkpoints
What we need from you
Access to the site and to analytics
Audit, days 4–6
What we do
Collecting search terms in every language. Competitor review
What we need from you
A list of your main services and markets
Audit, days 7–9
What we do
Current visibility: what almost reached the top, which pages are unfinished
What we need from you
Nothing needed
Audit, days 10–12
What we do
The report: problems in order of importance, a 6-month plan, a forecast given as a range. A one-hour meeting
What we need from you
An hour for the meeting. The audit can be bought on its own and taken to any supplier
Month 1
What we do
Technical work: speed, indexing, markup, titles. Setting up position and enquiry tracking. Google Business Profile. There is no growth yet — this is the groundwork
What we need from you
Agree access and priorities
Month 2
What we do
We rewrite the main service pages. The first two to four articles. Internal links. The first movement appears on rarer search terms
What we need from you
Check the texts for factual accuracy
Month 3
What we do
New pages for services and cities. Mentions and directories. Impressions grow and the first pages enter positions 11 to 20
What we need from you
Agree the list of services and cities
Months 4–6
What we do
We add more content and improve the pages sitting in positions 11 to 20 — those give the fastest gains. We start collecting reviews
What we need from you
Help with reviews from real clients
Month 7 onwards
What we do
Expansion into new topics and languages. Holding positions. Analysis of what brings enquiries and what only brings traffic
What we need from you
A 30–45 minute call each month
What you get
What stays with you
Every page and article created
Every technical setting made on the site
A completed Google Business Profile and directory listings
The table of search terms collected in every language
The monthly reports and access to the live report
Everything done stays yours. If you leave, we switch nothing off and delete nothing — the pages, articles and settings keep working.
Results
Results by month — honestly
1 month
Errors fixed, the site in the index. Tracking is in place, so you can see positions and enquiries instead of guessing. Positions barely move, and that is normal.
2–3 months
Impressions grow and the first pages enter positions 11 to 20. The first enquiries appear, usually one at a time.
4–6 months
Some search terms reach the top ten. Search becomes a visible channel. Enquiries can be counted and compared with the cost of the work.
7–12 months
You are on the first page for your main services. Traffic grows without a matching growth in cost — that is the main difference from advertising.
Throughout
You know what you are paying for: a list of what was done and before-and-after figures in every report.
Important note
We do not promise particular positions or a particular number of enquiries — honestly, nobody can, because the Google algorithm and what your competitors do are outside our control. We are accountable for the volume and quality of the work, for the transparency of the figures, and for not using methods that would get the site penalised.
Not included
What is not included
- A guarantee of particular positions in the results
- Buying links or any method that Google penalises
- Advertising and advertising budgets
- Building a new site if the current one is technically unusable
- Running social media
- Translating the site into new languages
If the audit shows that the site needs rebuilding, we will say so plainly and quote for it separately — taking money for search work on an unusable site makes no sense.
Price
Plans
- Minimum term 3 months, then month by month
- Cancel in writing with 30 days' notice, with no automatic annual renewal
- Payment at the start of the month, prices exclude VAT
- You can move up or down a plan from any month
In Estonia almost nobody publishes monthly search prices — the figure comes after a meeting, so there is nothing to compare. In Finland the same work costs €300–2,000 a month. An in-house marketer costs €2,860 a month including taxes, that is €34,000 a year, and that is one person with one set of skills. We publish our prices because you have a right to compare before you talk to us.
Guarantee
What we guarantee
Search work has an uncertain outcome, so the guarantees cover our work and your right to leave, not positions in the results.
Three months or the last month back. If impressions have not grown according to Search Console, we return the third month's payment and part ways with no further obligations on either side
No risky methods: we do not buy links, we do not build networks of sites, and we do not show Google something different from what a person sees. This is written into the contract
Everything done stays yours — you leave with the pages, the articles, the settings and the access
The live report on positions and enquiries is available to you around the clock
No traps: after three months the work is month by month, cancelled in writing with 30 days' notice
Questions
Common questions
This is the most common confusion. Work on the site is the technical part: making sure Google reads the site, understands each page and adds it to the index. Nothing else works without it, but on its own it brings no enquiries. Promoting the company is the work of becoming findable by people who do not know you: service pages, articles answering client questions, a listing in Maps, mentions, reviews. The first is the foundation, the second is the reason the foundation is built. We do both, because otherwise there is no point.
The first isolated ones in the second or third month. A noticeable flow you can count in the fourth to sixth. If someone promises you results within a month, then either your site is already strong and only needs adjusting, or you are being misled. The audit will tell you which case it is.
No, and do not believe anyone who does. The position is decided by the Google algorithm, which is affected by competitors and by updates. The only position that can be guaranteed is one for a term nobody searches for: that kind of guarantee looks convincing in a report but brings no visitors at all.
No. The technical part is done once. It is the content that costs more: search terms are collected separately in each language, because in Estonia, Finland and Sweden the same service is searched for with different words, and a word-for-word translation does not work. For multilingual sites, the Standard or Extended plan is the right fit.
Positions do not reset and everything done stays in place. But competitors keep publishing, Google keeps updating its algorithms, and the content on the site ages. A noticeable decline usually sets in after 4–8 months. That does not mean you must pay forever — it is simply the honest picture. After a year many clients move to the basic plan to hold what they have.
Start with the audit — it pays for itself even if you carry on with somebody else
The audit costs €490, is credited against the first month of work, and you can take it to any supplier.